Thursday 28 April 2016

Music Video - Planning

Flight 15 - "Glitter and Gold" 

For this unit, I have been in contact with a local band about producing a music video for them.  After deciding upon a song, we have started discussing the style and theme of the video.

Collectively the band have developed the idea that the video will be a studio performance, however set in the 1950's. As the bands sound predominantly fits into the rock genre, Goodwin would suggest that the style of the video would contradict the music itself, offering an alternative perspective which increases visual appeal and allows the viewer to develop their own interpretation of events. I have started to plan the visual and technical elements of the shoot, as well as any health and safety aspects I may need to consider.

The band have selected a location; a relatively large hall including stage space for them to conduct the performance upon. As well as the band themselves, there will be extras playing an audience. As there will be a large amount of people at the shoot, I will have to consider the placement of my equipment, so that I avoid the risks of injuries to others and any damage to camera or lighting equipment.

Although the video will predominantly conform to the genre of studio performance, the fact that it will be set in a different time era almost produces a narrative in itself. I have looked at existing videos set in other time periods for visual influence and have considered various visual features; In order to make it conspicuously clear that the video is set in the past it would be worth experimenting during post production with black and white filters to see if that manifests an authentic feel.



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