One of the most striking aspects of the video, is the way visuals have been edited to cut in time to the audio track, 'preserving the videos momentum' (VERNALLIS, C. 2001). It works be amplifying the music itself which highlights the instrumentation of the piece.
In addition to this, the diverse visual elements illustrate and amplify the lyrical content of the song. An obvious example would be the lyrics that manifest in various ways, in a written form.
A sense of artistic branding is highlighted through the performance that the artist delivers during the course of the video; a simplistic yet intensely sincere presentation is reflective of the artists style.
It would seem that the genre of the video is predominantly studio performance, however the way that the lyrical content has been portrayed through the use of written indicators and manipulation of inanimate objects, there is a slight narrative that is developed.
The overall feel of the video is expressed through the various visual elements, enhancing the musical side of things. The location itself is sets a personal and familiar ambience, once again this is a device used to express artistic branding. It gives an insight into the artist style, both visual and musical elements.
References:
VERNALLIS, C. 2001 "The Kindest Cut: functions and meanings of music video editing".
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