The use of close ups to introduce the video, acts as an expressive device, getting across artistic portrayal. This alludes towards star iconography and branding, presenting the very distinctive image of the artist herself.
In addition, a sense of voyeurism is introduced as the viewers are given the opportunity to observe the artist from a rather intimate distance. This is reinforced as the video progresses, where we see the artist clothed in revealing attire. The overall style of the video reflects some from of meta narrative, which is enhanced through the choreography. It is suggestive of her mixed creative abilities and visual style, which ultimately structures some sort of hyperreality. As displayed below, her album artwork is a representation of herself, composed in such a way that the observer is forced to question its legibility. However, her most distinctive traits are easily recognisable, particularly the hair and makeup.
The lyrics are amplified and illustrated in various instances; not only does the video feature the artist delivering a very sincere performance of the song, which increases the authenticity, we also see that a theme of isolation is referred to, which is complimented by a long shot of the artist in solitude.
Similarly, the music is amplified by what's on screen; throughout the video the visuals enhance the pace of the audio, producing creative harmony. From a technical perspective, it is clear to see that the shots have been cut in time to the music, as well as being filmed in such a way that the musical elements are highlighted. An example of this is the rotation of the camera, which particularly amplifies the vocals and central melody.
As Goodwin would suggest, the genre of this music video is a studio performance combined with experimental and conceptual elements. Again, this stands a reflection of the artist and brings to light her star image.
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