Promotional Video - Planning

Prior to contacting my client, I was sure to conduct some research into their brand, in order to develop an understanding of their work, so that I could begin some rough planning in terms of concept and visual style.

I contacted an independent designer, who specialises in millinery and have decided upon an initial structure for the video. In this case, I feel that a narrative based sequence would not be so relevant, hence I plan to incorporate an interview set up along with shots of my client at work. In addition to this, I have arranged to attend various events that display the clients work, such as photoshoots, fashion shows and clientele interaction.

Before shooting, I would need to make sure that release forms are signed by those who are involved in the video. Moreover, the fact that I will be shooting in various locations means that I will have to consider all aspects of health and safety, in order to minimise the possibility of harm to anyone involved, or damage to any equipment.

In particular, I will need to consider how I will be travelling to these locations with all the required equipment, without causing damage. I will also have to be prepared for any potential unforeseen happenings, which could interrupt the shooting/editing process.

As this video will feature on the clients official website and their company youtube channel, the target audience will particularly consist of those interested in the fashion element or the products themselves. It could also work well to induce collaborative work with other professionals in similar creative fields. 

As a result, I will have to consider the visual style of the video, as it is vital that it reflects the work authentically, as well as having a strong aesthetic appeal in order to enhance the fashion aspect. I plan to include images of the clients work that has been featured in magazine's and other forms of media, to showcase the versatility of their bespoke creations.

The ultimate aim is to engage the viewers interest in the products themselves and the work that my client does. By inclining their interest, they would be more likely to make contact with the designer, allowing the business to gain positive recognition and prosper as a result. In order to ensure that this happens, it is paramount that I include my clients logo and contact details, with links to their professional website/social media pages.