Promotional Video - Planning and Client Feedback

I have been in touch with my client, discussing the planning process for the final video. Maintaining such a level of communication is vital during the preproduction stages, as it has allowed me to manage my time efficiently. By getting a clear understanding of what my client requires in their video, I have restricted any time being wasted on planning sequences that would be of no commercial value to my client. The shot list that I had composed was an organised way of presenting my ideas to the client, which reinforces the benefit of planning each stage with care and attention to relevant details. In addition, constructing a gantt chart allowed me to show the client a guideline schedule, which we must attempt to adhere to as much as possible.

The client seems inclined to allow me predominant control over the direction of the video, particularly in terms of structure. However she has directed me on the visual style of the video, so that we can fully express the brand identity. We have planned to include a selection of still images, in the video sequence so that my clients work can be presented in a diversely appealing manner. In addition to this, I intend to edit the videos, in accordance to the audio, keeping a consistent pace to the visual and aural elements of the sequence.

I have been requested to attend a fashion show, as well as a photo shoot in which my clients work will be displayed. As of the nature of both events, there will be photographers and cameramen present throughout, meaning that those present will be aware of the possibility of being filmed/photographed. However, I have ensured that those who are working 'behind the scenes'; such as hairstylists, makeup artists, photographers and designers - my client included - have signed a release form so that I officially have their written consent and permission to be filmed.

In addition to this, I have decided to capture a variety of shots that display my clients craftsmanship, showing the work that goes into making each piece. This way, there will be a contrast between the glamour of the catwalks/photo shoots and the manual work that is behind the final products. To tie it all together I intend to have interview sections, in which my client explains various elements of her work, such as what is involved in the process of making her headpieces, how long she has been working in this field and the various projects that she has been involved in.