Music Video - Analysis Of Text

Although the layout of the video is relatively simple, as the layout remains the same in a studio performance set up, the overall edit effectively represents the feel of the music and the most striking aspect is the pace. Each shot is introduced in time to the audio, creating harmony between the audio, visual and lyrical elements.

Mise en scene costume, the red attire of the band is indicative towards the conceptual aspect; as red presents connotations of passion, the very choice of costume reinforces an expression of
their emotion and zeal towards music itself, contradicting the lyrical content; 'ban all the music'.
This also adds to the band identity, which is further enhanced by the fact that each band member is dressed in a similar manner, however they each have a distinctive style that reflects them on a more personal level.

The exposition of the sequence is built up by the gradual zoom, directed towards the singer. This draws the viewer in and alludes to
leads to the chorus in which the shots become much shorter, reflecting the pace of the audio.

A significant visual feature within the chorus section, are the concise pans that portray the tempo accurately, adding dynamic appeal with the swiftness of movement. They are also reinforced by the use of close ups, which utilise a shallow depth of field, directing the audience precisely towards the subject of focus and successfully holding their attention. This technique not only works in a visual sense, however it underpins the rhythm of the song. As Goodwin suggests these close ups are an expression of artistic portrayal, emphasising the band image and the overall performance.

As the intensity of the song increases, not only do the shots becomes quicker, the lighting also becomes more explicit. The transitions consist of flashing, which highlights the havoc that is occurring, creating a tense atmosphere and a vision of ambiguity.

This is complimented by the inversion of colour, which again alludes towards the unconventional happenings. By incorporating the use of handheld shots showing various angles and perspectives, the impact of the video becomes stronger and suggests a sense of unease.

The slow motion section of the sequence, visually represents the instrumental interval of the track and acts as a build up to the final chorus. In spite of the reduced pace of the shots, vigour is still maximised, which demonstrates that slower shots are just as effective as those that are faster, it simply depends on how they are utilised.

The overall editing has been conducted in such a way that the music is visually manifested in the video. Shots have been sharply merged to portray the rapidity of the audio, causing a significantly memorable montage of sequences. A distinct example of this appears in the final chorus, where the shattering of glass is featured on the first hit of the snare in that section.

The production, is an example of just how visual and audio are equally paramount factors in creating an effective piece of media when used well in correspondence.