Music Video - Analysis of Text

The video presents a combination of the genre styles; studio performance and conceptual/experimental. The two have a specific visual style which allows them to correspond fluidly into one sequence.

The performance acts as a way of illustrating the music, whilst the conceptual elements amplify it. In addition to this, the edit has been done in such a way that each cut reflects the pace of the composition. In some instances, the lyrics are visually represented in quite a literal way; on the line 'sucked into the supermassive [black hole]' there is a shot which zooms into a black hole. Not only does this illustrate the lyrics, it also amplifies the music, as the camera movement is displayed in time to the composition.

Conceptually, the warped identities of the band and the actors, mirrors the ambiguity of the lyrics, which allows the viewer to develop their own interpretation of events. This is added to by the fact that the video, directed by Floria Sigismondi, shows a certain for influence from the 1943 production "Meshes of the Afternoon". With the reference to the mirror faced figures, there is a sense of elusive identity.

In terms of mise en scene, lighting and colour has been used to influence the mood and ambience of the video, ultimately illustrating both the music and lyrics. 

The colour red is used numerous times, perhaps to indicate the intimate essence of the lyrical content and manifest this in a visual form. It also connotes towards the lyric 'you set my soul alight', as the colour holds a relation to fire. 

There is a sense of voyeurism used, however its seems to form part of the narrative. It is presented in such instances where a male-like figure observes a female equivalent through a pair of binoculars. This appears to be a theme throughout the video; the constant observations between characters, insinuates a provocative undertone. This also presents predator like connotations, particularly enhanced by the close up of the owl eye.

There is a recognisable awareness of artistic style throughout the video, which is highlighted by technical aspects such as close ups and other various camera movements. The band are all presented in a similar way; mise en scen costume, there is a certain casual elegance in the attire of the band members adding immeasurable amounts to the concept, bringing to light the soul of the song.